We help you move from a vague idea to a must-read and must-buy book in 9 months.
Or your money back.
We know. Writing a book is crazy. That's why you need a trusted pair of hands to help you.
must-read!
Publishing a book is confusing.
Ebook or printed?
You might think that you don't have the money to print the book, but over and over again, we see that the printed book instantly gives more credibility than an ebook - which might seem the same as anything else out there in the Wild Wild West of the Internet.
Traditional or hybrid or self-published?
You want Penguin to publish you. Sure.. but not that fast. You need to first remember that you may not have that famous a reputation that allows them to take a chance on you. You might want to go to a top-end hybrid publisher that works with you on the script.
Or you might want to do self-publishing, that allows you to do everything on your own.
Where should you sell your book?
If you've written your book, then where should you sell it next? How do you distribute it to the main bookstores? How do you get it out into the media? These aren't easy questions to answer.
How we did our first ebook
We all start somewhere.
And yes, we started with many mistakes on this one, but here's what we learnt, so that you can better trust us in future.
1. We first started with the 'Ideal Reader' in mind.
I started with me in mind. As a social worker, I found the current books terribly boring. I wanted something better. So I ended up writing my own book.
But we also sent chapters to select readers to ensure that it resonated.
2. Then we wrote the Must-Read with the Core Message.
Any Must-Read needs a Core Message that targets the biggest problem that the Ideal Reader faces. We refined this over the months, and finally realised that for the newly-qualified social workers we were speaking to, this was about helping them to 'Do social work productively, by having less distractions'.
3. Then we launched it.
I confess. We didn't know anything about launching, as this was the first ever ebook that we did. But we tried our best, trying over and over again to sell it to our mailing list, to pitch it to bigger social work associations like the British Association of Social Workers, but slowly realising that it was getting nowhere.
4. We constantly marketed it.
Books fail because people spend a year writing it, but then forget to market it for the next year. They run out of gas. Or they think that a book is going to market itself if it's good enough. That's not true. You need to constantly push the marketing, over and over again.
How we marketed the ebook
First we did digital PR.
Being unknown, we got the book onto bigger online communities to get more traction.
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[Book Title]
Describe your book here with a compelling synopsis of the story, characters and style (if fiction), goals, benefits, and any potential reader transformation (if non-fiction).
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